Dear club president and club membership chair,
Just before you started your term as a club leader, you used our Club Planning Assistant to explore resources and solutions to the biggest challenges that your club faces. Of the three common membership challenges we listed, attracting new members was the biggest struggle for 43 percent of you.
If we want to continue to make a positive difference in our communities, in our world, and in ourselves, we have to know what motivates people to become Rotary members. So we conducted several large-scale surveys that gave us a clearer understanding of why people join Rotary, why they stay, and why they leave. Here’s what we found:

Change can take time, but your year as a club leader goes quickly. Use the resources in the Club Planning Assistant to create a club environment that’s more attractive to both potential and current members. And take advantage of the knowledge and expertise of your district leadership team, especially your district membership chair. As always, tell us if you need additional resources or if we can offer other support.

Sincerely,
Membership Development
Rotary International